What is Digital Marketing? | Benefits

Definition

Digital marketing is a close in term that consist a email marketing, search engine optimization, social media marketing, video marketing, content writing etc., which covers many more aspects of selling and buying and more.

Digital marketing is very wide range concept.

It is also known as Online Marketing.

It covers a huge amount of areas on the internet.

According to some experts whatever you do on digital platforms is part of digital marketing.

Whether you upload video on youtube or making a post for your social media account is on facebook, Instagram or any other platform is part of digital marketing.

It covers hug topics like running ads on Google search result or on any of website on it.

Digital marketing covers running e-commerce store like Amazon and Flipkart

To digital payment platforms like net banking or UPI payment services like Google pay or BhimUPI, PayTM and many other platforms like this.

Selling course online is also a part of digital marketing.

You can become social media influencer and earn money from brand endorsement.

Digital marketing is very huge platform which covers many more aspects of selling and buying and more.

Nowadays, people can book their train, bus or plane reservation from online platform is also part of digital marketing.

Even your reserve your hotel room from online platform is also a part of digital marketing.

You can run advertise on social media platforms like facebook, instagram and many social media and connect to your targeted niche.

Topics covered under Digital Marketing:

1. SEO

2. PPC

3. Social Media Marketing

4. Organic Reach

5. Content marketing

6. Video marketing

7. Content writing

8. Sales funnel

9. Email Marketing

10. Mobile Marketing

11. Influencer Marketing

Benefits of Digital Marketing

Digital marketing has different benefits for different people.

If you want to be a speaker and you has fear of facing audience you can just start it by recording you audio or video it will reach to your audience.

If you are a marketer no need to go person to person for marketing to tell about your product.

You just need to post it on social media or you can run ads for it and all you have is your product is sold.

If you are instructor no need to go different places you can stay at your home and teach as many as students you want to teach.

As a student you no longer need to go out for searching your favorite courses or best teacher you just go on internet and search for the best courses online you can get it for free or paid.

Disadvantages of Digital Marketing

There are many advantages of digital marketing, but as usual every technology has its own drawbacks.

The main disadvantage of the doing business online is there is a huge chance of fraud.

Another disadvantage is there is issue of cyber security. Nowadays, hacking is become very high threat to online marketing.

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